As part of a recent project, I created an infographic using Illustrator and Photoshop to help professionals navigate the unique nuances of Italian business culture. This visual guide is perfect for anyone preparing for a business meeting in Italy, offering key insights into the visible and invisible aspects of Italian professional interactions.
The infographic uses the metaphor of an olive tree, with the canopy representing visible behaviors, such as communication styles and etiquette, and the roots symbolizing deeper values like family, trust, and relationships. Together, they highlight how Italian business culture is a blend of tradition, emotion, and connection.
In Italy, communication is rich with expression. Conversations are often passionate, loud, and filled with humor, while non-verbal cues—such as hand gestures and facial expressions—play a crucial role in conveying meaning. Hierarchy is deeply respected, and first impressions matter. Titles like “Dottore” or “Ingegnere” are commonly used to show respect, and it’s customary to greet senior members first.
Beyond the surface, relationships and personal values drive business decisions. Family plays a central role, often blending personal and professional networks. Catholic traditions influence the business calendar, with holidays like Easter and Christmas being sacred times when meetings are avoided. Trust and personal rapport are more important than contracts, and building long-term partnerships takes precedence over quick deals.
Designing this infographic was a rewarding experience, allowing me to combine creative storytelling with cultural insights. It not only sharpened my design skills but also deepened my understanding of Italian business values. I hope it serves as a helpful guide for anyone engaging with Italian counterparts because in Italy, business is truly about relationships.
Written By:
Kemili Norman-William